Luxury Houseboats on the Murray

Showcasing great houseboats to take for your next event or holiday

Discover the perfect holiday

MIldura House Boats Logo - Web Division Digital Marketing Australia

Year: 2015

Tags: Website Design & Development

Summary

The Mildura Houseboats website is a simple and sharp website, boasting a wide variety of call-to-actions. The homepage top fold has the core features of the website and scrolls down into other services and information.

The website features a custom ‘Choose a Houseboat’ filter, allowing viewers to find the right houseboat for their next holiday.

Packages & Deals are also a huge part of their business and needed to be heavily featured through the site.

Deliverables

  • UX Planning
  • Website Design/Development
  • Booking Integration
  • Mailchimp Integration
  • High Volume CDN Hosting
  • Online Vouchers
  • SSL Security

UX

The wireframes were extensive and offered great insight into how a user may want to navigate the website,  starting with the header being very intuitive and plentiful.

The homepage features large calls-to-action and takes the user where they wish to go within 1-2 clicks. Inner pages were carefully thought out to ensure all information could easily processed and booking a houseboat of their choice was a simple task.

Mildura House Boats Responsive - Web Division Digital Marketing Australia

Luxury living on the Great Murray River

The photography combined with a bright clean website really entices the users and helps the brand portray itself well.

Results.

The new website performance has been impressive from the moment the new website was launched.

20%

Session duration up by 20%

50%

Adwords spend down by 50%

12%

New sessions 12% higher than Aus Industry standard

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